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Why are many icons representing cosmetics lipsticks?

1. Highly Recognizable Visually 2. Strong Symbolism 3. Deep Historical Roots 4. Marketing and Commercial Influence So, all in all, lipstick is like the “little red star” of the cosmetics industry. Its practicality, symbolism, and visual appeal make it the perfect icon to represent makeup. If you’re into cosmetics yourself, do you have a favorite […]

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From Zero to One: Unveiling the Full Process of Customizing Cosmetics

With the continuous rise of consumer upgrades and the demand for personalization, more and more brands and entrepreneurs are turning their attention to customized cosmetics. Whether you’re building an entirely new skincare brand or seeking to inject fresh inspiration into an existing product line, custom cosmetics represent a path well worth exploring. So, how does

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The Rise of Men’s Skincare: The Era of Customization Has Arrived

As consumer demand for personalized products continues to grow, the beauty industry is undergoing a quiet revolution. From skincare to makeup, customized products are gradually becoming the mainstream of the market. On January 10, 2025, the renowned Korean cosmetics brand Laneige launched a skincare line specifically designed for men, marking a significant step toward diversity

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2025 Spring Beauty Trends: Fresh and Radiant Natural Makeup

Spring is here, and it’s time to refresh your makeup bag with new essentials! The beauty trends for Spring 2025 are all about fresh, natural, and radiant looks, with a focus on a glowing complexion and minimal makeup. Let’s explore the key beauty elements for the season! 1. Dewy Skin: The Keyword for Spring The

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how to create a beauty brand

In the era of pursuing personalization, customized cosmetics have met the consumers’ need for uniqueness and exclusivity. Whether you’re a brand aiming to launch distinctive products or an individual longing for products tailored to your specific needs, customizing cosmetics has become extremely popular. Here’s a detailed guide to the entire process of customizing cosmetics: Market

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Cosmoprof Worldwide Bologna 2025: an “innovation storm” in the global beauty industry

As the world’s largest and oldest beauty industry event, the 56th Bologna International Beauty Show will be held at the Bologna Exhibition Center in Italy from March 20 to 23, 2025. This exhibition is expected to attract more than 250,000 professionals, more than 3,000 companies and 10,000 brands from 65 countries, covering the entire beauty

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